Insurance and cover, stated plainly
Public liability, the figure, and who it is with. Roofing is the trade where people actually check, and a site that volunteers it before being asked has already answered the question underneath every other one.
Roofers
Websites for roofers, built to get past the suspicion.
Repairs, re-roofs, flat roofs and storm damage. Roofing carries more distrust than any other trade, so the whole site is arranged around removing it.
The trust problem
Your customer has already read about roofing scams.
Roofing has a reputation problem it mostly did not earn. Years of doorstep callers and cowboy stories mean a homeowner researching a re-roof arrives suspicious before they have read a word, and they are checking you against that suspicion rather than against your competitors.
That changes the job of the website entirely. It is not selling roofing. It is proving that you are the sort of firm who turns up, quotes properly and is still trading in five years when the guarantee matters.
Everything that does that work belongs early and visibly. Insurance, guarantees, a real address, photographs of jobs with the scaffolding still up. Everything that does not is decoration.
Up frontinsurance, guarantees and a real address
3 daysfrom first chat to a live website
£20a month, with nothing before you are live
What a roofer’s site has to prove.
Five things that move somebody from suspicious to willing to let you on the roof.
What the guarantee actually covers
Ten years on workmanship means nothing without saying what is included and what voids it. Spelling that out separates you from whoever is promising twenty and will not be reachable.
Jobs in progress, not just finished
Finished roofs all look the same from the ground. Photographs mid-job, with the scaffold up and the old felt off, show the bit the customer is actually paying for and cannot otherwise see.
A real address and a landline
More than any other trade, a mobile number and nothing else reads as someone who could vanish. An address and a landline are worth more here than a design award.
Emergency and storm work, separated
A leak at eleven at night and a planned re-roof are different customers with different urgency. If you do both, they need their own routes through the site rather than one blended page.
Getting found
Roofing is searched twice, in two very different moods.
There is the panic search, during or just after bad weather, where whoever answers first wins. And there is the slow search for a planned re-roof, which runs over weeks and involves three quotes and a lot of checking.
A site that only serves one of those loses the other. We build for both: an immediate route for the leak, and the proof-heavy material for the person who is going to read everything before ringing anybody.
How local SEO worksTwo routesthe emergency and the planned job
Namedevery town you will put a scaffold up in
Questions roofers ask us.
What comes up when roofers ring, answered straight.
By being specific where competitors are vague. Anyone can write fully insured. Naming the insurer, the cover figure and what the guarantee excludes is harder to copy and reads completely differently to someone who is already wary.
A range, yes, with the caveats. Roofing quotes vary enormously with access, pitch and what is found underneath, but saying a typical terraced re-roof has come to between four and seven thousand sets expectations and stops you quoting for people who were never in that bracket.
Yes, and it should say so clearly, because people with storm damage are specifically looking for someone who has dealt with insurers before. We give it its own section rather than a line in a list.
It is the single best tool for it, because it does the reassuring before the conversation starts. By the time somebody rings having read your insurance details, your guarantee terms and seen the scaffold photographs, that conversation begins somewhere completely different.
Our promise
No risk in trying us.
You spend your working life proving you are not about to disappear with somebody’s money. It would be a bit rich of us to ask you to take that risk.
See it before you pay
You get a link to the real, finished website working on your own phone before a single payment is taken. If you do not like it, you walk away owing nothing.
Thirty days, money back
Once you are live you still get a full month to change your mind. Tell us inside thirty days and we refund every penny you have paid. You do not need to give us a reason.
No contract, and it is yours
No minimum term and no notice period buried in the small print. Cancel whenever you like and we hand over your domain and your site files. Your website never becomes a hostage.
All three are written into our terms, in plain English rather than buried in a PDF.
Next step
Get past the suspicion faster.
Tell us what sort of roofing you take on and where you work. We will come back with a price and a date it could be live.