The radius you actually cover
Postcodes or towns, not a vague mention of the north west. The first thing anybody checks is whether you come to them, and a map with no detail makes them ring to find out, or more likely ring somebody else.
Servicing, diagnostics, brakes, batteries and pre-MOT work on a driveway. The whole proposition is that they do not have to get the car anywhere, and the site has to say that immediately.
Somebody searching for a mobile mechanic has usually got a car that will not start, or no way to get it to a garage during working hours. The reason they are looking at you rather than the garage down the road is that you turn up at the house.
That has to be the first thing on the page, in those words, because it is the entire differentiator. A site that opens with a photograph of a workshop and a paragraph about experience has thrown away the advantage before anyone has scrolled.
After that it is practicalities, and they are unglamorous. How far do you travel, what can you do on a driveway, what cannot be done away from a ramp, and roughly what things cost.
Five practical questions, answered before the call rather than during it.
Postcodes or towns, not a vague mention of the north west. The first thing anybody checks is whether you come to them, and a map with no detail makes them ring to find out, or more likely ring somebody else.
Servicing, brakes, diagnostics and batteries, yes. Clutches and cambelts, usually not. Being clear about the limits saves you wasted journeys and builds more confidence than claiming to do everything.
An interim service, a full service, a diagnostic callout. These barely vary, so publishing them wins you the comparison against garages who make people ring for a price.
Your customer may be stranded at the roadside on a weak signal. One tap to call, a page that loads in about a second, and no form standing between them and you.
Your level three, your insurance, and whether you carry parts or order them. People are letting a stranger work on their car at their house, and those details do more reassuring than any amount of design.
Almost all of it is somebody on a phone, often beside a car that will not start, searching the service plus where they are. They will ring one of the first results that clearly covers their area.
So the map results matter more than anything on the site itself, and the towns you cover have to be written out rather than implied. That is where most of the work goes for this trade.
How local SEO worksThe practical ones that come up on a first call.
Not if the profile is set up correctly. Google has a service area business type for exactly this, where you hide the address and list the areas you travel to instead. Setting it up wrong is common and it does hurt, so we do that part with you.
For the predictable jobs, absolutely, and it is one of your better advantages. Somebody choosing between you and a garage who will not quote over the phone will usually pick the one who already answered. Keep diagnostics and repairs as from prices.
Groups are good at reaching people who are already asking, and useless once somebody searches instead of posting. They also belong to the platform rather than to you. A site catches the searching half and cannot be taken away by an algorithm change.
Qualifications, insurance, how long you have been doing it, and reviews that mention the car and the job. People are inviting you onto their driveway, so the reassurance has to be specific rather than a stock badge.
You turn up at strangers’ houses and ask them to trust you with the car on the drive. The least we can do is let you see the website before paying for it.
You get a link to the real, finished website working on your own phone before a single payment is taken. If you do not like it, you walk away owing nothing.
Once you are live you still get a full month to change your mind. Tell us inside thirty days and we refund every penny you have paid. You do not need to give us a reason.
No minimum term and no notice period buried in the small print. Cancel whenever you like and we hand over your domain and your site files. Your website never becomes a hostage.
All three are written into our terms, in plain English rather than buried in a PDF.
Tell us what you take on and which postcodes you cover. We will come back with a price and a date it could be live.