Before and after, properly paired
The single most persuasive thing in this trade, and the one most sites do worst. Same angle, same framing, shown side by side. A tidy finished garden means little without the state it started in.
Landscapers
Websites for landscapers, built for the spring rush.
Patios, decking, fencing, turfing and full garden design. The work is seasonal and intensely visual, and the site is built around both of those facts.
Seasonal trade
Most of your year is decided in about six weeks.
Landscaping demand is not spread evenly and never has been. The first warm weekend in spring produces more searching than the whole of the preceding winter, and the firms who take that work are the ones already visible when it happens.
Which means the website has to be built and ranking before the rush, not during it. A site launched in April has missed the thing it was built for, because local rankings take weeks to settle and the weeks are precisely what you do not have.
The rest of it is pictures. Nobody buys a patio from a description, and nobody at all buys one from a stock photograph of a garden that is obviously not in this country.
Before springthe time to build, not during it
3 daysfrom first chat to live and indexed
£20a month, all year, busy or quiet
What goes into a landscaper’s site.
Five things that turn a browsing homeowner in March into a booked job in May.
How far ahead you are booking
In April everyone wants it done next week and almost nobody can. Saying you are booking six weeks out is the difference between a disappointed caller and a customer who books and waits.
Rough costs per square metre
Patios, turf and fencing all price reasonably predictably by area. Giving a per metre range lets somebody work out whether their garden is a two thousand pound job or a six, which is the question stopping them ringing.
The maintenance work, separately
Regular grass cutting and hedge work is different trade with a different customer, and it fills the quiet months. It deserves its own page rather than a line at the bottom of the design one.
How far you actually travel
Landscaping involves vans, materials and sometimes a digger, so your realistic radius is smaller than most trades. Saying so stops enquiries from forty miles away that were never going to work.
Getting found
Garden searches are local, seasonal and extremely specific.
People do not search for landscapers. They search for a patio, artificial grass, fencing or a sleeper wall, with a town attached, and usually while standing in the garden on their phone.
So the pages need to match those jobs rather than the trade name, and they need to exist before the weather turns. Built in January, a site is settled and ranking by the time the first warm weekend arrives.
How local SEO worksPer jobpatios, decking, fencing, turf, design
Weeksfor rankings to settle, so build early
Questions landscapers ask us.
What comes up when gardeners and landscapers get in touch.
Winter, without question. Rankings take six to ten weeks to settle, so a site built in January is working properly by the time the first warm weekend arrives. Built in April it spends the busy season still being discovered.
We work with what you have and set you up to capture them from now on, which is mostly a matter of taking one photograph before you unload the van. Within a season you will have more good pairs than you can use.
Yes, because they are different customers entirely. One wants a reliable fortnightly visit, the other is spending thousands once. Mixing them means neither reads convincingly, and the maintenance work is what carries you through winter.
That is when it is doing the work that matters, because winter is when people plan spring projects and when the rankings you need in April are actually built. If the maintenance side is on there too, it keeps earning through the quiet months as well.
Our promise
No risk in trying us.
Your trade runs on seasons and weather, neither of which is predictable. A contract that ties you in through a quiet winter is the last thing you need.
See it before you pay
You get a link to the real, finished website working on your own phone before a single payment is taken. If you do not like it, you walk away owing nothing.
Thirty days, money back
Once you are live you still get a full month to change your mind. Tell us inside thirty days and we refund every penny you have paid. You do not need to give us a reason.
No contract, and it is yours
No minimum term and no notice period buried in the small print. Cancel whenever you like and we hand over your domain and your site files. Your website never becomes a hostage.
All three are written into our terms, in plain English rather than buried in a PDF.
Next step
Be ready before the weather turns.
Tell us what sort of garden work you take on and how far you travel. We will come back with a price and a realistic date it could be live.