Fitted wardrobes, staircases, kitchens, doors and floors. Nobody books joinery off a paragraph, so we build the site around what you have already made.
This is not an emergency trade. Somebody thinking about a fitted alcove or a new staircase will take weeks over it, look at four or five joiners, and decide largely on whether the work in the pictures looks like the work they want.
Which means a joiner with twenty decent phone photographs beats a joiner with a beautifully written page and nothing to look at. The writing matters, but it is supporting the images rather than the other way round.
Most joinery sites get this backwards. A slideshow of stock interiors at the top, your actual work buried three clicks down in a gallery nobody opens, and no indication of what anything costs.
Five things that turn somebody browsing for ideas into somebody asking you for a price.
Your photographs start on the first screen rather than after a paragraph about craftsmanship. If you only have phone pictures that is genuinely fine, and often better than staged ones, because it looks like a real job in a real house.
A line under each piece saying what it was, what it is made from and roughly how long it took. People are trying to picture their own room, and that detail is what lets them.
You cannot price bespoke work on a page, but you can say what a typical alcove unit or a set of fitted wardrobes has come to. Ranges stop the enquiries that were never going to go anywhere.
Lead time is the first question after price, and the one most joinery sites never answer. Saying you are booking eight weeks out loses you nobody worth having and saves you a lot of calls.
Reviews from customers whose job looks like the one being considered. A kitchen customer wants to read about a kitchen, not about a shed.
People rarely search for a joiner. They search for the thing they want making, with their town attached, and they do it on a phone in the room they are thinking about changing.
So the site needs pages for the work you actually take on rather than one page saying joinery, and it needs the towns you cover named properly. That combination is most of local ranking in this trade.
How local SEO worksThe things that come up on the first call, answered without a sales pitch attached.
It is usually an advantage. Phone photographs of a finished job in somebody’s actual house read as real in a way staged photography does not, and buyers trust them more. We will crop and order them so they hold up on a small screen, and tell you honestly if any are too dark to use.
Separately, because people search separately. One page saying joinery competes for nothing. Pages for fitted wardrobes, staircases, kitchen fitting and so on each have a chance, and together they cover far more ground than a single list.
Not fixed prices, but ranges from jobs you have actually done. Saying a typical set of alcove units has come to between fifteen hundred and three thousand tells people whether to ring, and it filters out the enquiries that were only ever going to waste an afternoon.
That is the best time to build one, because you can be selective rather than taking whatever comes. A site that shows good work and states a lead time attracts the customers who will wait for it, which tends to mean the better jobs.
You would not ask a customer to pay for a wardrobe before seeing it, and we are not going to ask you to pay for a website before seeing that either.
You get a link to the real, finished website working on your own phone before a single payment is taken. If you do not like it, you walk away owing nothing.
Once you are live you still get a full month to change your mind. Tell us inside thirty days and we refund every penny you have paid. You do not need to give us a reason.
No minimum term and no notice period buried in the small print. Cancel whenever you like and we hand over your domain and your site files. Your website never becomes a hostage.
All three are written into our terms, in plain English rather than buried in a PDF.
Send us a few photographs and tell us what you make. We will come back with a price and a realistic date it could be live.
