A phone number that is impossible to miss
Tappable, in the header, repeated at the bottom of every section. Not tucked in a footer, not rendered as an image, not hidden behind a contact page. On mobile it sits where a thumb already rests.
Most plumbing work is found by someone with a problem right now, on a phone, in a hurry. We build for exactly that. £20 a month, nothing upfront, live in about a week.
Almost nobody browses for a plumber. They search when something has gone wrong, usually on a phone, usually stressed, and they call one of the first two or three results they can actually tap.
That changes what your website has to do. Nobody is reading your company history while the kitchen floods. They want three things in about four seconds: do you cover my area, are you available now, and what is the number.
Get those three right and you win jobs from firms with far prettier websites. Bury them under a slideshow and you lose to whoever made it easier.
Not a feature list. These are the specific things that turn an emergency search into your phone ringing.
Tappable, in the header, repeated at the bottom of every section. Not tucked in a footer, not rendered as an image, not hidden behind a contact page. On mobile it sits where a thumb already rests.
Whether you charge a callout fee, what your minimum charge is, and your hourly or fixed rates if you publish them. People ring the plumber who answered the money question, because the alternative is asking a stranger awkwardly.
If you do out of hours, that goes at the top. If you do not, say so clearly, because a wasted call at midnight helps nobody. Some clients want a separate emergency page that ranks on its own.
Your registration number, insurance and any accreditations, near the top rather than on a hidden about page. For gas work in particular it is the difference between a call and a bounce.
Boiler repair, boiler installation, bathroom fitting, leak detection, blocked drains, power flushing. Each is a separate search with its own value. One page listing all of them ranks for none of them well.
The towns and postcodes you genuinely travel to. Vague coverage costs you calls from people who could not tell whether you come out that far.
Search "emergency plumber" plus a town and Google shows three businesses on a map before anything else. For plumbing, that block takes the majority of the calls, and it is driven by your Google Business Profile far more than by your website.
So we set that up properly first: correct categories, real service areas, opening hours including out of hours, and a straightforward way to collect reviews. The website then backs it up, because Google cross checks what your profile claims against what your site says.
Read our Google Maps guideMostly about time and money, which is fair enough when you are on the tools all day.
About twenty minutes, and it can be a phone call from the van between jobs. We ask what you do, where you cover and what you charge, then write the site and send you a draft to correct. You are not filling in forms or writing content in the evenings.
A callout fee and an hourly rate, usually yes. It filters out the people who were only ever going to waste your time, and it earns trust from the ones who were dreading having to ask. Fixed job prices are riskier because every boiler is different, so most of our plumbing clients publish rates and quote the rest.
Word of mouth still needs somewhere to land. Someone gets your name from a neighbour, searches it that evening, and either finds a business that looks legitimate or finds nothing at all. The referral was free. The website is what stops you losing it.
For non urgent work, yes, and it is worth having. A short form or a WhatsApp button catches the people who will not phone a stranger. For emergencies the phone still wins, so we keep both.
Tell us what plumbing work you want more of and where you cover. We will come back with a price and a date it could be live.